Behind powerful brands : from strategy to campaign / John Philip Jones.
Material type: TextPublication details: New Delhi ; New York : Tata McGraw-Hill Pub. Co., c2000.Description: xii, 322 p. : ill. (some col.) ; 24 cmISBN:- 0074636642
- Powerful brands
- 659.1 22 JOB
Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
Books | Seminar Library, Deprment. of Business Administration General Stacks | 659.1 JOB (Browse shelf(Opens below)) | 1 | Available | 0051337 |
Includes bibliographical references and index.
In the Indian context.
There are no comments on this title.