A very short, fairly interesting and reasonably cheap book about studying marketing [electronic resource] / Jim Blythe.
Material type: TextSeries: Very short introductionsPublication details: London : SAGE, 2006.Description: 1 online resource (146 p.)ISBN:- 9781446280324 (ebook) :
- 658.8071 23
- HF5415 .B4853 2006
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Includes bibliographical references and index.
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