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1.
Handbook of services marketing & management [electronic resource] / Teresa A. Swartz, Dawn Iacobucci, editors. by
  • Swartz, Teresa A
  • Iacobucci, Dawn
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Thousand oaks, [Calif.] ; London : SAGE, c2000
Online access:
Availability: No items available.

2.
Service marketing [electronic resource] / edited by Steve Baron. by
  • Baron, Steve (J. Steve)
Series: SAGE library in marketing
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Los Angeles, [Calif.] : SAGE, 2010
Online access:
Availability: No items available.

3.
Services, marketing and management [electronic resource] / Audrey Gilmore. by
  • Gilmore, Audrey
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: London : SAGE, c2003
Online access:
Availability: No items available.

4.
New Business Models and Value Creation: A Service Science Perspective [electronic resource] / edited by Lino Cinquini, Alberto Di Minin, Riccardo Varaldo. by
  • Cinquini, Lino [editor.]
  • Minin, Alberto Di [editor.]
  • Varaldo, Riccardo [editor.]
  • SpringerLink (Online service)
Series: Sxi — Springer per l’Innovazione / Sxi — Springer for Innovation ; 8
Source: Springer eBooks
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publisher: Milano : Springer Milan : Imprint: Springer, 2013
Availability: No items available.

5.
Service marketing / Roland T. Rust, Anthony J. Zahorik, Timothy L. Keiningham. by
  • Rust, Roland T
  • Zahorik, Anthony J
  • Keiningham, Timothy L
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Addison-Wesley., An imprint of addison wesley longman, Inc., c1996
Availability: Items available for loan: Central Library, SUST (1)Call number: 658.8 RUS.

6.
Marketing plans for services : a complete guide / Malcolm McDonald, Pennie Frow and Adrian Payne. by
  • McDonald, Malcolm [author.]
  • Payne, Adrian [author.]
  • Frow, Pennie [author.]
Edition: Third edition.
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publication details: Chichester, West Sussex, UK ; Hoboken, NJ : John Wiley, 2011
Availability: No items available.

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