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1.
Handbook of marketing scales [electronic resource] : multi-item measures for marketing and consumer behavior research. by
  • Bearden, William O, 1945-
  • Netemeyer, Richard G, 1956-
  • Haws, Kelly L
  • Bearden, William O, 1945-. Handbook of marketing scales
Edition: 3rd ed. / [edited by] William O. Bearden, Richard G. Netemeyer, Kelly L. Haws.
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Los Angeles, [Calif.] ; London : SAGE, 2011
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2.
Handbook of marketing scales [electronic resource] : multi-item measures for marketing and consumer behavior research / William O. Bearden, Richard G. Netemeyer. by
  • Bearden, William O, 1945-
  • Netemeyer, Richard G, 1956-
  • Association for Consumer Research (U.S.)
Edition: 2nd ed.
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Thousand Oaks, Calif. ; London : SAGE, c1999
Online access:
Availability: No items available.

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