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1.
Dictionary of marketing communications [electronic resource] / Norman A. Govoni. by
  • Govoni, Norman A. P
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Thousand Oaks, Calif. ; London : SAGE, c2004
Online access:
Availability: No items available.

2.
Branding demystified [electronic resource] : plans to payoffs / Harsh V. Verma. by
  • Verma, Harsh V
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Delhi ; London : Response, c2010
Online access:
Availability: No items available.

3.
Networks in marketing [electronic resource] / Dawn Iacobucci, editor. by
  • Iacobucci, Dawn
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Thousand Oaks, Calif. : SAGE, c1996
Online access:
Availability: No items available.

4.
Modern wireless communications / Simon Haykin, Michael Moher. by
  • Haykin, Simon
  • Moher, Michael
Material type: Text Text; Format: microfiche ; Literary form: Not fiction
Publication details: Delhi : Pearson c2011
Availability: Items available for loan: Central Library, SUST (1)Call number: 621.382 HAM.

5.
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. by
  • Belch, George E. (George Edward), 1951-
  • Belch, Michael A
  • Belch, George E. (George Edward), 1951-. Introduction to advertising and promotion
Series: Irwin/McGraw-Hill series in marketing
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass : Tata McGraw-Hill, c2007
Availability: Items available for loan: Central Library, SUST (1)Call number: 659.1 BEA.

6.
Strategic integrated marketing communication / Larry Percy. by
  • Percy, Larry
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Routledge c2018
Availability: Items available for loan: Central Library, SUST (1)Call number: 658.802 PES.

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