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1.
Marketing Research, 4/e [electronic resource] / by
  • BERI, G. C [A01]
Edition: 4
Material type: Computer file Computer file; Format: electronic
Online access:
Availability: No items available.

2.
International Employer Brand Management [electronic resource] : A Multilevel Analysis and Segmentation of Students' Preferences / by Lena Christiaans. by
  • Christiaans, Lena [author.]
  • SpringerLink (Online service)
Source: Springer eBooks
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publisher: Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2013
Availability: No items available.

3.
Retail Internationalization in Emerging Countries [electronic resource] : The Positioning of Global Retail Brands in China / by Karin Pennemann. by
  • Pennemann, Karin [author.]
  • SpringerLink (Online service)
Series: Reihe Handel und Internationales Marketing / Series Retailing and International Marketing
Source: Springer eBooks
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publisher: Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2013
Availability: No items available.

4.
State of the art marketing research / A.B. Blankenship, George Edward Breen, Alan Dutka. by
  • Blankenship, Albert Breneman, 1914-
  • Breen, George Edward, 1911-
  • Dutka, Alan F
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Lincolnwood, Ill. : NTC Business Books, c1998
Availability: Items available for loan: Central Library, SUST (3)Call number: 658.83 BLS, ...

5.
Contracting-out welfare services : comparing national policy designs for unemployment assistance / edited by Mark Considine and Siobhan O'Sullivan. by
  • O'Sullivan, Siobhan, 1974-
  • Considine, Mark, 1953-
Series: Broadening perspectives on social policy
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher number:
  • EB00595912 Recorded Books
Publisher: Chichester, West Sussex, UK ; Malden, MA : Wiley-Blackwell, 2015
Availability: No items available.

6.
Brand Growth Barriers [electronic resource] : Identify, Understand, and Overcome Them / by Ralph Krüger, Andreas Stumpf. by
  • Krüger, Ralph [author.]
  • Stumpf, Andreas [author.]
  • SpringerLink (Online service)
Series: Management for Professionals
Source: Springer eBooks
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publisher: Berlin, Heidelberg : Springer Berlin Heidelberg : Imprint: Springer, 2013
Availability: No items available.

7.
Luxury Marketing [electronic resource] : A Challenge for Theory and Practice / edited by Klaus-Peter Wiedmann, Nadine Hennigs. by
  • Wiedmann, Klaus-Peter [editor.]
  • Hennigs, Nadine [editor.]
  • SpringerLink (Online service)
Source: Springer eBooks
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publisher: Wiesbaden : Gabler Verlag : Imprint: Gabler Verlag, 2013
Availability: No items available.

8.
Neuroelectrical Brain Imaging Tools for the Study of the Efficacy of TV Advertising Stimuli and their Application to Neuromarketing [electronic resource] / by Giovanni Vecchiato, Patrizia Cherubino, Arianna Trettel, Fabio Babiloni. by
  • Vecchiato, Giovanni [author.]
  • Cherubino, Patrizia [author.]
  • Trettel, Arianna [author.]
  • Babiloni, Fabio [author.]
  • SpringerLink (Online service)
Series: Biosystems & Biorobotics ; 3
Source: Springer eBooks
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publisher: Berlin, Heidelberg : Springer Berlin Heidelberg : Imprint: Springer, 2013
Availability: No items available.

9.
Third Party Product Reviews and Consumer Behaviour [electronic resource] : A Dichotomous Measuring via Rasch, Paired Comparison and Graphical Chain Models / by Wolfgang Ziniel. by
  • Ziniel, Wolfgang [author.]
  • SpringerLink (Online service)
Source: Springer eBooks
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publisher: Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2013
Availability: No items available.

10.
Brands, consumers, symbols, & research [electronic resource] : Sidney J. Levy on marketing / Sidney J Levy ; compiled by Dennis W. Rook. by
  • Levy, Sidney J, 1921-
  • Rook, Dennis W
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Thousand Oaks, Calif. ; London : SAGE, c1999
Online access:
Availability: No items available.

11.
Internext [electronic resource] : revista eletr�onica de neg�ocios internacionais da ESPM. by
  • Escola Superior de Propaganda e Marketing. Programa de Mestrado em Gest�ao Internacional [issuing body.]
Source: Academic Search Premier
Material type: Continuing resource Continuing resource; Format: available online remote; Type of continuing resource: periodical
Publisher: S�ao Paulo, SP : Programa de Mestrado em Gest�ao Internacional da ESPM, Escola Superior de Propaganda e Marketing, [2006]-
Other title:
  • Revista eletr�onica de neg�ocios internacionais da ESPM
  • Neg�ocios internacionais
  • Review of international business
  • Electronic journal of international business
  • Internext: Revista Electr�onica de Neg�ocios Internacionais da ESPM
Availability: No items available.

12.
Integrated marketing communication : advertising and promotion in a digital world / Jerome M. Juska. by
  • Juska, Jerome M [author.]
Edition: Second edition.
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: London : Routledge, 2021
Availability: Items available for loan: Central Library, SUST (2)Call number: 659.144 JUI, ...

13.
Branding for the public sector : creating, building and managing brands people will value / Dr. Paul Temporal. by
  • Temporal, Paul [author.]
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Chichester, West Sussex : Wiley, 2015
Availability: No items available.

14.
Principles and Practice of Social Marketing : An International Perspective / Rob Donovan, Nadine Henley. by
  • Donovan, Rob [author.]
  • Henley, Nadine [author.]
Material type: Text Text; Literary form: Not fiction
Publisher: Cambridge : Cambridge University Press, 2010
Other title:
  • Principles & Practice of Social Marketing
Availability: No items available.

15.
A Survey of Core Research in Information Systems [electronic resource] / by Anna Sidorova, Nicholas Evangelopoulos, Russell Torres, Vess Johnson. by
  • Sidorova, Anna [author.]
  • Evangelopoulos, Nicholas [author.]
  • Torres, Russell [author.]
  • Johnson, Vess [author.]
  • SpringerLink (Online service)
Series: SpringerBriefs in Computer Science
Source: Springer eBooks
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publisher: New York, NY : Springer New York : Imprint: Springer, 2013
Availability: No items available.

16.
The Future of Thermal Comfort in an Energy- Constrained World [electronic resource] / by Tim Law. by
  • Law, Tim [author.]
  • SpringerLink (Online service)
Series: Springer Theses, Recognizing Outstanding Ph.D. Research
Source: Springer eBooks
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publisher: Heidelberg : Springer International Publishing : Imprint: Springer, 2013
Availability: No items available.

17.
Too Good To Fail [electronic resource] : Creating Marketplace Value from the World’s Brightest Minds / by Clifford M. Gross. by
  • Gross, Clifford M [author.]
  • SpringerLink (Online service)
Series: Management for Professionals
Source: Springer eBooks
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publisher: Cham : Springer International Publishing : Imprint: Springer, 2013
Availability: No items available.

18.
Vertical Price Coordination and Brand Care [electronic resource] : Interdisciplinary Perspectives on the Prohibition of Resale Price Maintenance / by Dieter Ahlert, Benjamin Schefer. by
  • Ahlert, Dieter [author.]
  • Schefer, Benjamin [author.]
  • SpringerLink (Online service)
Series: SpringerBriefs in Business
Source: Springer eBooks
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publisher: Berlin, Heidelberg : Springer Berlin Heidelberg : Imprint: Springer, 2013
Availability: No items available.

19.
European Retail Research [electronic resource] : 2012, Volume 26, Issue II / edited by Hanna Schramm-Klein. by
  • Schramm-Klein, Hanna [editor.]
  • SpringerLink (Online service)
Source: Springer eBooks
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publisher: Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2013
Availability: No items available.

20.
Epidemiology and Biostatistics : an introduction to clinical research / by Bryan Kestenbaum. by
  • Kestenbaum, Bryan [author.]
Edition: 1st ed. 2019.
Material type: Text Text; Literary form: Not fiction
Publisher: New York : Imprint: Springer, 2019
Availability: Items available for loan: Central Library, SUST (2)Call number: 614.4 KEE, ...

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