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1.
International Employer Brand Management [electronic resource] : A Multilevel Analysis and Segmentation of Students' Preferences / by Lena Christiaans. by
  • Christiaans, Lena [author.]
  • SpringerLink (Online service)
Source: Springer eBooks
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publisher: Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2013
Availability: No items available.

2.
Retail Internationalization in Emerging Countries [electronic resource] : The Positioning of Global Retail Brands in China / by Karin Pennemann. by
  • Pennemann, Karin [author.]
  • SpringerLink (Online service)
Series: Reihe Handel und Internationales Marketing / Series Retailing and International Marketing
Source: Springer eBooks
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publisher: Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2013
Availability: No items available.

3.
Marketing Research, 4/e [electronic resource] / by
  • BERI, G. C [A01]
Edition: 4
Material type: Computer file Computer file; Format: electronic
Online access:
Availability: No items available.

4.
State of the art marketing research / A.B. Blankenship, George Edward Breen, Alan Dutka. by
  • Blankenship, Albert Breneman, 1914-
  • Breen, George Edward, 1911-
  • Dutka, Alan F
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Lincolnwood, Ill. : NTC Business Books, c1998
Availability: Items available for loan: Central Library, SUST (3)Call number: 658.83 BLS, ...

5.
Luxury Marketing [electronic resource] : A Challenge for Theory and Practice / edited by Klaus-Peter Wiedmann, Nadine Hennigs. by
  • Wiedmann, Klaus-Peter [editor.]
  • Hennigs, Nadine [editor.]
  • SpringerLink (Online service)
Source: Springer eBooks
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publisher: Wiesbaden : Gabler Verlag : Imprint: Gabler Verlag, 2013
Availability: No items available.

6.
Neuroelectrical Brain Imaging Tools for the Study of the Efficacy of TV Advertising Stimuli and their Application to Neuromarketing [electronic resource] / by Giovanni Vecchiato, Patrizia Cherubino, Arianna Trettel, Fabio Babiloni. by
  • Vecchiato, Giovanni [author.]
  • Cherubino, Patrizia [author.]
  • Trettel, Arianna [author.]
  • Babiloni, Fabio [author.]
  • SpringerLink (Online service)
Series: Biosystems & Biorobotics ; 3
Source: Springer eBooks
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publisher: Berlin, Heidelberg : Springer Berlin Heidelberg : Imprint: Springer, 2013
Availability: No items available.

7.
Third Party Product Reviews and Consumer Behaviour [electronic resource] : A Dichotomous Measuring via Rasch, Paired Comparison and Graphical Chain Models / by Wolfgang Ziniel. by
  • Ziniel, Wolfgang [author.]
  • SpringerLink (Online service)
Source: Springer eBooks
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publisher: Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2013
Availability: No items available.

8.
Brands, consumers, symbols, & research [electronic resource] : Sidney J. Levy on marketing / Sidney J Levy ; compiled by Dennis W. Rook. by
  • Levy, Sidney J, 1921-
  • Rook, Dennis W
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Thousand Oaks, Calif. ; London : SAGE, c1999
Online access:
Availability: No items available.

9.
Brand Growth Barriers [electronic resource] : Identify, Understand, and Overcome Them / by Ralph Krüger, Andreas Stumpf. by
  • Krüger, Ralph [author.]
  • Stumpf, Andreas [author.]
  • SpringerLink (Online service)
Series: Management for Professionals
Source: Springer eBooks
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publisher: Berlin, Heidelberg : Springer Berlin Heidelberg : Imprint: Springer, 2013
Availability: No items available.

10.
Internext [electronic resource] : revista eletr�onica de neg�ocios internacionais da ESPM. by
  • Escola Superior de Propaganda e Marketing. Programa de Mestrado em Gest�ao Internacional [issuing body.]
Source: Academic Search Premier
Material type: Continuing resource Continuing resource; Format: available online remote; Type of continuing resource: periodical
Publisher: S�ao Paulo, SP : Programa de Mestrado em Gest�ao Internacional da ESPM, Escola Superior de Propaganda e Marketing, [2006]-
Other title:
  • Revista eletr�onica de neg�ocios internacionais da ESPM
  • Neg�ocios internacionais
  • Review of international business
  • Electronic journal of international business
  • Internext: Revista Electr�onica de Neg�ocios Internacionais da ESPM
Availability: No items available.

11.
Integrated marketing communication : advertising and promotion in a digital world / Jerome M. Juska. by
  • Juska, Jerome M [author.]
Edition: Second edition.
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: London : Routledge, 2021
Availability: Items available for loan: Central Library, SUST (2)Call number: 659.144 JUI, ...

12.
Branding for the public sector : creating, building and managing brands people will value / Dr. Paul Temporal. by
  • Temporal, Paul [author.]
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Chichester, West Sussex : Wiley, 2015
Availability: No items available.

13.
Principles and Practice of Social Marketing : An International Perspective / Rob Donovan, Nadine Henley. by
  • Donovan, Rob [author.]
  • Henley, Nadine [author.]
Material type: Text Text; Literary form: Not fiction
Publisher: Cambridge : Cambridge University Press, 2010
Other title:
  • Principles & Practice of Social Marketing
Availability: No items available.

14.
European Retail Research [electronic resource] : 2012, Volume 26, Issue II / edited by Hanna Schramm-Klein. by
  • Schramm-Klein, Hanna [editor.]
  • SpringerLink (Online service)
Source: Springer eBooks
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publisher: Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2013
Availability: No items available.

15.
Investment in Social Marketing Campaign to Reduce Stigma and Discrimination Associated with Mental Illness Yields Positive Economic Benefits to California : by
  • Ashwood, J. Scott;Briscombe, Brian;Collins, Rebecca L.;Wong, Eunice C.;Eberhart, Nicole K
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: RAND Corporation, ; 2016
Availability: No items available.

16.
Product innovation toolbox : a field guide to consumer understanding and research / edited by Jacqueline Beckley, Maria Dulce Paredes, Kannapon Lopetcharat. by
  • Beckley, Jacqueline H
  • Paredes, Maria Dulce
  • Lopetcharat, Kannapon
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publication details: Hoboken : John Wiley & Sons, 2012
Availability: No items available.

17.
Vertical Price Coordination and Brand Care [electronic resource] : Interdisciplinary Perspectives on the Prohibition of Resale Price Maintenance / by Dieter Ahlert, Benjamin Schefer. by
  • Ahlert, Dieter [author.]
  • Schefer, Benjamin [author.]
  • SpringerLink (Online service)
Series: SpringerBriefs in Business
Source: Springer eBooks
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publisher: Berlin, Heidelberg : Springer Berlin Heidelberg : Imprint: Springer, 2013
Availability: No items available.

18.
CIRP Design 2012 [electronic resource] : Sustainable Product Development / edited by Amaresh Chakrabarti. by
  • Chakrabarti, Amaresh [editor.]
  • SpringerLink (Online service)
Source: Springer eBooks
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publisher: London : Springer London : Imprint: Springer, 2013
Availability: No items available.

19.
Branded Spaces [electronic resource] : Experience Enactments and Entanglements / edited by Stephan Sonnenburg, Laura Baker. by
  • Sonnenburg, Stephan [editor.]
  • Baker, Laura [editor.]
  • SpringerLink (Online service)
Series: Management – Culture – Interpretation
Source: Springer eBooks
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publisher: Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer VS, 2013
Availability: No items available.

20.
Sustainability in Tourism [electronic resource] : A Multidisciplinary Approach / edited by Ian Jenkins, Roland Schröder. by
  • Jenkins, Ian [editor.]
  • Schröder, Roland [editor.]
  • SpringerLink (Online service)
Source: Springer eBooks
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publisher: Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2013
Availability: No items available.

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