Political marketing
Political marketing [electronic resource] /
edited by Paul R. Baines.
- Los Angeles, [Calif.] : SAGE, 2011.
- 1 online resource (3 v.) : ill.
- SAGE library in marketing .
- SAGE library in marketing. .
Includes bibliographical references.
v. 1. Political marketing : concepts and theories -- v. 2. The political marketing mix : strategy and implementation -- v. 3. Ethics, practices, and advances in political marketing.
9781446262887 (ebook) : No price
Marketing--Political aspects.
Campaign management.
Propaganda.
JF2112.A4 / P65 2011
324.7
Includes bibliographical references.
v. 1. Political marketing : concepts and theories -- v. 2. The political marketing mix : strategy and implementation -- v. 3. Ethics, practices, and advances in political marketing.
9781446262887 (ebook) : No price
Marketing--Political aspects.
Campaign management.
Propaganda.
JF2112.A4 / P65 2011
324.7