Political marketing [electronic resource] / edited by Paul R. Baines.
Material type: TextSeries: SAGE library in marketingPublication details: Los Angeles, [Calif.] : SAGE, 2011.Description: 1 online resource (3 v.) : illISBN:- 9781446262887 (ebook) :
- 324.7 23
- JF2112.A4 P65 2011
Contents:
v. 1. Political marketing : concepts and theories -- v. 2. The political marketing mix : strategy and implementation -- v. 3. Ethics, practices, and advances in political marketing.
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v. 1. Political marketing : concepts and theories -- v. 2. The political marketing mix : strategy and implementation -- v. 3. Ethics, practices, and advances in political marketing.
Includes bibliographical references.
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