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Political marketing [electronic resource] / edited by Paul R. Baines.

Contributor(s): Material type: TextTextSeries: SAGE library in marketingPublication details: Los Angeles, [Calif.] : SAGE, 2011.Description: 1 online resource (3 v.) : illISBN:
  • 9781446262887 (ebook) :
Subject(s): DDC classification:
  • 324.7 23
LOC classification:
  • JF2112.A4 P65 2011
Online resources:
Contents:
v. 1. Political marketing : concepts and theories -- v. 2. The political marketing mix : strategy and implementation -- v. 3. Ethics, practices, and advances in political marketing.
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v. 1. Political marketing : concepts and theories -- v. 2. The political marketing mix : strategy and implementation -- v. 3. Ethics, practices, and advances in political marketing.

Includes bibliographical references.

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