Effective advertising
Tellis, Gerard J., 1950-
Effective advertising understanding when, how, and why advertising works / [electronic resource] : Gerard J. Tellis. - Thousand Oaks, Calif. ; London : SAGE, c2004. - 1 online resource (203 p.) : ill. - Marketing for a new century . - Marketing for a new century. .
Includes bibliographical references and index.
9781452229379 (ebook) : No price
Advertising.
Consumers--Attitudes.
HF5823 / .T273 2004
659.1
Effective advertising understanding when, how, and why advertising works / [electronic resource] : Gerard J. Tellis. - Thousand Oaks, Calif. ; London : SAGE, c2004. - 1 online resource (203 p.) : ill. - Marketing for a new century . - Marketing for a new century. .
Includes bibliographical references and index.
9781452229379 (ebook) : No price
Advertising.
Consumers--Attitudes.
HF5823 / .T273 2004
659.1