Effective advertising (Record no. 21033)
[ view plain ]
000 -LEADER | |
---|---|
fixed length control field | 01020pam a2200265 a 4500 |
001 - CONTROL NUMBER | |
control field | sulb-eb0000789 |
003 - CONTROL NUMBER IDENTIFIER | |
control field | BD-SySUS |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20160307115720.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 120315s2004 caua fo| 001|0|eng|d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9781452229379 (ebook) : |
Terms of availability | No price |
040 ## - CATALOGING SOURCE | |
Original cataloging agency | StDuBDS |
Language of cataloging | eng |
Transcribing agency | StDuBDS |
Description conventions | pn |
Modifying agency | BD-SySUS |
050 #0 - LIBRARY OF CONGRESS CALL NUMBER | |
Classification number | HF5823 |
Item number | .T273 2004 |
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 659.1 |
Edition number | 23 |
100 1# - MAIN ENTRY--PERSONAL NAME | |
Personal name | Tellis, Gerard J., |
Dates associated with a name | 1950- |
245 10 - TITLE STATEMENT | |
Title | Effective advertising |
Medium | [electronic resource] : |
Remainder of title | understanding when, how, and why advertising works / |
Statement of responsibility, etc. | Gerard J. Tellis. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc. | Thousand Oaks, Calif. ; |
-- | London : |
Name of publisher, distributor, etc. | SAGE, |
Date of publication, distribution, etc. | c2004. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | 1 online resource (203 p.) : |
Other physical details | ill. |
490 1# - SERIES STATEMENT | |
Series statement | Marketing for a new century |
504 ## - BIBLIOGRAPHY, ETC. NOTE | |
Bibliography, etc | Includes bibliographical references and index. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Advertising. |
Topical term or geographic name as entry element | Consumers |
General subdivision | Attitudes. |
830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE | |
Uniform title | Marketing for a new century. |
856 40 - ELECTRONIC LOCATION AND ACCESS | |
Materials specified | Read Online / DOWNLOAD |
Uniform Resource Identifier | <a href="http://knowledge.sagepub.com/view/effective-advertising/SAGE.xml">http://knowledge.sagepub.com/view/effective-advertising/SAGE.xml</a> |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | |
Koha item type |
No items available.