Effective advertising [electronic resource] : understanding when, how, and why advertising works / Gerard J. Tellis.
Material type: TextSeries: Marketing for a new centuryPublication details: Thousand Oaks, Calif. ; London : SAGE, c2004.Description: 1 online resource (203 p.) : illISBN:- 9781452229379 (ebook) :
- 659.1 23
- HF5823 .T273 2004
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Includes bibliographical references and index.
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