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Marketing communications industry

Jain, Gautam Raj.

Marketing communications industry entrepreneurial case studies / [electronic resource] : Gautam Raj Jain and Raunica Ahluwalia. - Los Angeles ; London : Response, 2008. - 1 online resource (xiii, 189 p.)

Includes bibliographical references and index.

ISBN: 9788132111948 (ebook) : No price

Subjects--Topical Terms:
Advertising--India.
Marketing--India.
Public relations--India.
Entrepreneurship--India--Case studies.

LC Class. No.: HF5813.I4 / J35 2008

Dewey Class. No.: 658.800954

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