Authentic TM
Banet-Weiser, Sarah, 1966-
Authentic TM politics and ambivalence in a brand culture / [electronic resource] : Sarah Banet-Weiser. - New York, NY : New York University Press, 2012. - 1 online resource (288 p.) - Critical cultural communication . - UPCC book collections on Project MUSE. .
Includes bibliographical references and index.
Introduction: branding the authentic -- Branding consumer citizens : gender and the emergence of brand culture -- Branding the post-feminist self : the labor of femininity -- Branding creativity : creative cities, street art, and "making your name sing" -- Branding politics : shopping for change? -- Branding religion : "I'm like totally saved" -- Conclusion: the politics of ambivalence -- Notes -- Index -- About the author.
9780814739372 0814787134
Brand name products.
Electronic books.
HD69.B7 / B256 2012
306.3
Authentic TM politics and ambivalence in a brand culture / [electronic resource] : Sarah Banet-Weiser. - New York, NY : New York University Press, 2012. - 1 online resource (288 p.) - Critical cultural communication . - UPCC book collections on Project MUSE. .
Includes bibliographical references and index.
Introduction: branding the authentic -- Branding consumer citizens : gender and the emergence of brand culture -- Branding the post-feminist self : the labor of femininity -- Branding creativity : creative cities, street art, and "making your name sing" -- Branding politics : shopping for change? -- Branding religion : "I'm like totally saved" -- Conclusion: the politics of ambivalence -- Notes -- Index -- About the author.
9780814739372 0814787134
Brand name products.
Electronic books.
HD69.B7 / B256 2012
306.3