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Authentic TM [electronic resource] : politics and ambivalence in a brand culture / Sarah Banet-Weiser.

By: Contributor(s): Material type: TextTextSeries: Critical cultural communication | UPCC book collections on Project MUSEPublication details: New York, NY : New York University Press, 2012. 2015)Description: 1 online resource (288 p.)ISBN:
  • 9780814739372
  • 0814787134
Subject(s): Genre/Form: DDC classification:
  • 306.3 23
LOC classification:
  • HD69.B7 B256 2012
Online resources:
Contents:
Introduction: branding the authentic -- Branding consumer citizens : gender and the emergence of brand culture -- Branding the post-feminist self : the labor of femininity -- Branding creativity : creative cities, street art, and "making your name sing" -- Branding politics : shopping for change? -- Branding religion : "I'm like totally saved" -- Conclusion: the politics of ambivalence -- Notes -- Index -- About the author.
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Includes bibliographical references and index.

Introduction: branding the authentic -- Branding consumer citizens : gender and the emergence of brand culture -- Branding the post-feminist self : the labor of femininity -- Branding creativity : creative cities, street art, and "making your name sing" -- Branding politics : shopping for change? -- Branding religion : "I'm like totally saved" -- Conclusion: the politics of ambivalence -- Notes -- Index -- About the author.

Description based on print version record.

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