Authentic TM [electronic resource] : politics and ambivalence in a brand culture / Sarah Banet-Weiser.
Material type: TextSeries: Critical cultural communication | UPCC book collections on Project MUSEPublication details: New York, NY : New York University Press, 2012. 2015)Description: 1 online resource (288 p.)ISBN:- 9780814739372
- 0814787134
- 306.3 23
- HD69.B7 B256 2012
Includes bibliographical references and index.
Introduction: branding the authentic -- Branding consumer citizens : gender and the emergence of brand culture -- Branding the post-feminist self : the labor of femininity -- Branding creativity : creative cities, street art, and "making your name sing" -- Branding politics : shopping for change? -- Branding religion : "I'm like totally saved" -- Conclusion: the politics of ambivalence -- Notes -- Index -- About the author.
Description based on print version record.
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