Marketing Research
BERI, G. C.,
Marketing Research [electronic resource] / - 5 - [S.l.] [s.n.] [?] - 600 p.
Salient Features New chapters on measurement and scaling,Rural marketing research, and Organised retailing SPSS solution in select chapters 20 new cases studies Appendix on Ethical issues in Marketing Research Glossary and chapter-wise Bibliography
(02) 9789352600724(15)
$1.00
Marketing Research [electronic resource] / - 5 - [S.l.] [s.n.] [?] - 600 p.
Salient Features New chapters on measurement and scaling,Rural marketing research, and Organised retailing SPSS solution in select chapters 20 new cases studies Appendix on Ethical issues in Marketing Research Glossary and chapter-wise Bibliography
(02) 9789352600724(15)
$1.00