Marketing Research (Record no. 51937)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00901 m a2200229 44500 |
| 001 - CONTROL NUMBER | |
| control field | sulb-eb0028270 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | BD-SySUS |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20160428134617.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | s xx |||||||||||| ||||und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | (02) |
| International Standard Book Number | 9789352600724(15) |
| 037 ## - SOURCE OF ACQUISITION | |
| Terms of availability | $1.00 |
| 040 1# - CATALOGING SOURCE | |
| Original cataloging agency | XX-XxUND |
| Transcribing agency | XX-XxUND |
| Modifying agency | BD-SySUS. |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | BERI, G. C., |
| Relator term | author |
| 245 00 - TITLE STATEMENT | |
| Title | Marketing Research |
| Medium | [electronic resource] / |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | [S.l.] |
| Name of publisher, distributor, etc. | [s.n.] |
| Date of publication, distribution, etc. | [?] |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 600 p. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Salient Features New chapters on measurement and scaling,Rural marketing research, and Organised retailing SPSS solution in select chapters 20 new cases studies Appendix on Ethical issues in Marketing Research Glossary and chapter-wise Bibliography |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="http://mcgrawhilleducation.pdn.ipublishcentral.com/product/marketing-research50044932">http://mcgrawhilleducation.pdn.ipublishcentral.com/product/marketing-research50044932</a> |
| Public note | Link to access the E-book |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | |
No items available.