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Marketing Research (Record no. 51937)

MARC details
000 -LEADER
fixed length control field 00901 m a2200229 44500
001 - CONTROL NUMBER
control field sulb-eb0028270
003 - CONTROL NUMBER IDENTIFIER
control field BD-SySUS
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20160428134617.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field s xx |||||||||||| ||||und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number (02)
International Standard Book Number 9789352600724(15)
037 ## - SOURCE OF ACQUISITION
Terms of availability $1.00
040 1# - CATALOGING SOURCE
Original cataloging agency XX-XxUND
Transcribing agency XX-XxUND
Modifying agency BD-SySUS.
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name BERI, G. C.,
Relator term author
245 00 - TITLE STATEMENT
Title Marketing Research
Medium [electronic resource] /
250 ## - EDITION STATEMENT
Edition statement 5
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. [S.l.]
Name of publisher, distributor, etc. [s.n.]
Date of publication, distribution, etc. [?]
300 ## - PHYSICAL DESCRIPTION
Extent 600 p.
520 ## - SUMMARY, ETC.
Summary, etc. Salient Features New chapters on measurement and scaling,Rural marketing research, and Organised retailing SPSS solution in select chapters 20 new cases studies Appendix on Ethical issues in Marketing Research Glossary and chapter-wise Bibliography
856 40 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="http://mcgrawhilleducation.pdn.ipublishcentral.com/product/marketing-research50044932">http://mcgrawhilleducation.pdn.ipublishcentral.com/product/marketing-research50044932</a>
Public note Link to access the E-book
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type

No items available.