Marketing Research [electronic resource] /

By:

BERI, G. C [author]

Material type:

Computer filePublication details: [S.l.] [s.n.] [?]Edition: 5Description: 600 pISBN:

(02)
9789352600724(15)

Online resources:

Link to access the E-book

Summary: Salient Features New chapters on measurement and scaling,Rural marketing research, and Organised retailing SPSS solution in select chapters 20 new cases studies Appendix on Ethical issues in Marketing Research Glossary and chapter-wise Bibliography

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Salient Features New chapters on measurement and scaling,Rural marketing research, and Organised retailing SPSS solution in select chapters 20 new cases studies Appendix on Ethical issues in Marketing Research Glossary and chapter-wise Bibliography

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