MARKETING RESEARCH 3E
NARGUNDKAR,
MARKETING RESEARCH 3E [electronic resource] / - 560 p.
The book is written in application oriented manner and the use of case studies with SPSS component enhances the worth of this work not only for the MBA students, but also for marketing research practitioners.
9780071322423
5,988
MARKETING RESEARCH 3E [electronic resource] / - 560 p.
The book is written in application oriented manner and the use of case studies with SPSS component enhances the worth of this work not only for the MBA students, but also for marketing research practitioners.
9780071322423
5,988