MARKETING RESEARCH 3E [electronic resource] /

By:

NARGUNDKAR [A01]

Material type:

Computer fileDescription: 560 pISBN:

9780071322423

Online resources:

Link to access the E-book

Summary: The book is written in application oriented manner and the use of case studies with SPSS component enhances the worth of this work not only for the MBA students, but also for marketing research practitioners.

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The book is written in application oriented manner and the use of case studies with SPSS component enhances the worth of this work not only for the MBA students, but also for marketing research practitioners.

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