MARKETING RESEARCH 3E (Record no. 52138)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00792 m a2200205 44500 |
| 001 - CONTROL NUMBER | |
| control field | sulb-eb0028471 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | BD-SySUS |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20160428134623.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | s2008 xx |||||||||||| ||||und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780071322423 |
| International Standard Book Number | |
| 037 ## - SOURCE OF ACQUISITION | |
| Terms of availability | 5,988 |
| 040 1# - CATALOGING SOURCE | |
| Original cataloging agency | XX-XxUND |
| Transcribing agency | XX-XxUND |
| Modifying agency | BD-SySUS. |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Relator code | A01 |
| Personal name | NARGUNDKAR, |
| 245 1# - TITLE STATEMENT | |
| Title | MARKETING RESEARCH 3E |
| Medium | [electronic resource] / |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 560 p. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | The book is written in application oriented manner and the use of case studies with SPSS component enhances the worth of this work not only for the MBA students, but also for marketing research practitioners. |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="http://mcgrawhilleducation.pdn.ipublishcentral.com/product/marketing-research-3e">http://mcgrawhilleducation.pdn.ipublishcentral.com/product/marketing-research-3e</a> |
| Public note | Link to access the E-book |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | |
No items available.