Behind powerful brands :
Jones, John Philip.
Behind powerful brands : from strategy to campaign / Powerful brands John Philip Jones. - New Delhi ; New York : Tata McGraw-Hill Pub. Co., c2000. - xii, 322 p. : ill. (some col.) ; 24 cm.
Includes bibliographical references and index.
In the Indian context.
0074636642
Advertising--Brand name products--India.
659.1 / JOB
Behind powerful brands : from strategy to campaign / Powerful brands John Philip Jones. - New Delhi ; New York : Tata McGraw-Hill Pub. Co., c2000. - xii, 322 p. : ill. (some col.) ; 24 cm.
Includes bibliographical references and index.
In the Indian context.
0074636642
Advertising--Brand name products--India.
659.1 / JOB