Behind powerful brands : (Record no. 59374)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00834nam a22002537a 4500 |
| 001 - CONTROL NUMBER | |
| control field | sulb0051337 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | BD-SySUS |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20160516094739.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 160516s2000 ii a b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0074636642 |
| 025 ## - OVERSEAS ACQUISITION NUMBER | |
| Overseas acquisition number | I-E-99-953992; 80-91 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (DLC) 99953992 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | BD-SySUS |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Edition number | 22 |
| Item number | JOB |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Jones, John Philip. |
| 9 (RLIN) | 22491 |
| 245 10 - TITLE STATEMENT | |
| Title | Behind powerful brands : |
| Remainder of title | from strategy to campaign / |
| Statement of responsibility, etc. | John Philip Jones. |
| 246 30 - VARYING FORM OF TITLE | |
| Title proper/short title | Powerful brands |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New Delhi ; |
| -- | New York : |
| Name of publisher, distributor, etc. | Tata McGraw-Hill Pub. Co., |
| Date of publication, distribution, etc. | c2000. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xii, 322 p. : |
| Other physical details | ill. (some col.) ; |
| Dimensions | 24 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | In the Indian context. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising |
| General subdivision | Brand name products |
| Geographic subdivision | India. |
| 9 (RLIN) | 22492 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Central Library, SUST | Seminar Library, Deprment. of Business Administration | General Stacks | 16/05/2016 | 659.1 JOB | 0051337 | 16/05/2016 | 1 | 16/05/2016 |