Marketing /
Lamb, Charles W.
Marketing / Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel. - 3rd ed. - Cincinnati, Ohio : South-Western Publishing, c1996. - liii, 890 p. : ill. (some col.), col. maps ; 29 cm.
Rev. ed. of: Principles of marketing, 1993.
Includes bibliographical references and index.
0538849487
Marketing.
Marketing--Management.
658.8 / LAM
Marketing / Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel. - 3rd ed. - Cincinnati, Ohio : South-Western Publishing, c1996. - liii, 890 p. : ill. (some col.), col. maps ; 29 cm.
Rev. ed. of: Principles of marketing, 1993.
Includes bibliographical references and index.
0538849487
Marketing.
Marketing--Management.
658.8 / LAM