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Marketing / Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel.

By: Contributor(s): Material type: TextTextPublication details: Cincinnati, Ohio : South-Western Publishing, c1996.Edition: 3rd edDescription: liii, 890 p. : ill. (some col.), col. maps ; 29 cmISBN:
  • 0538849487
Contained works:
  • Lamb, Charles W. Principles of marketing
Subject(s): DDC classification:
  • 658.8 20 LAM
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Item type Current library Call number Copy number Status Date due Barcode
Books Books Seminar Library, Deprment. of Business Administration General Stacks 658.8 LAM (Browse shelf(Opens below)) 1 Available 0034329

Rev. ed. of: Principles of marketing, 1993.

Includes bibliographical references and index.

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