Strategic marketing for nonprofit organizatrions /
Andersen, Alan R.
Strategic marketing for nonprofit organizatrions / Alan R. Andersen - New Delhi : Prentice-Hall of India, c2003. - vii, 536 p. : illustrations ; 24 cm
Includes index.
"This book brings together marketing approaches and the application of current technology, such as social networking arenas, to show how this interaction creates a successful competitive advantage"--
Internet marketing--Social aspects.
Online social networks.
Social media.
Marketing--Social aspects.
658.872 / ANS
Strategic marketing for nonprofit organizatrions / Alan R. Andersen - New Delhi : Prentice-Hall of India, c2003. - vii, 536 p. : illustrations ; 24 cm
Includes index.
"This book brings together marketing approaches and the application of current technology, such as social networking arenas, to show how this interaction creates a successful competitive advantage"--
Internet marketing--Social aspects.
Online social networks.
Social media.
Marketing--Social aspects.
658.872 / ANS