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Strategic marketing for nonprofit organizatrions / Alan R. Andersen

By: Material type: TextTextPublication details: New Delhi : Prentice-Hall of India, c2003.Description: vii, 536 p. : illustrations ; 24 cmSubject(s): DDC classification:
  • 658.872 23 ANS
Summary: "This book brings together marketing approaches and the application of current technology, such as social networking arenas, to show how this interaction creates a successful competitive advantage"--
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Books Books Seminar Library, Deprment. of Business Administration General Stacks 658.872 ANS (Browse shelf(Opens below)) 1 Available 0053455

Includes index.

"This book brings together marketing approaches and the application of current technology, such as social networking arenas, to show how this interaction creates a successful competitive advantage"--

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