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Strategic marketing for nonprofit organizatrions / (Record no. 59466)

MARC details
000 -LEADER
fixed length control field 00999nam a22002537a 4500
001 - CONTROL NUMBER
control field sulb0053455
003 - CONTROL NUMBER IDENTIFIER
control field BD-SySUS
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20160516124855.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 160516s2003 ii a 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Canceled/invalid ISBN 8120322592
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Language of cataloging eng
Transcribing agency DLC
Description conventions rda
Modifying agency DLC
-- BD-SySUS
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.872
Edition number 23
Item number ANS
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Andersen, Alan R.
9 (RLIN) 22704
245 10 - TITLE STATEMENT
Title Strategic marketing for nonprofit organizatrions /
Statement of responsibility, etc. Alan R. Andersen
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. New Delhi :
Name of publisher, distributor, etc. Prentice-Hall of India,
Date of publication, distribution, etc. c2003.
300 ## - PHYSICAL DESCRIPTION
Extent vii, 536 p. :
Other physical details illustrations ;
Dimensions 24 cm
500 ## - GENERAL NOTE
General note Includes index.
520 ## - SUMMARY, ETC.
Summary, etc. "This book brings together marketing approaches and the application of current technology, such as social networking arenas, to show how this interaction creates a successful competitive advantage"--
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Internet marketing
General subdivision Social aspects.
9 (RLIN) 22705
Topical term or geographic name as entry element Online social networks.
9 (RLIN) 22706
Topical term or geographic name as entry element Social media.
9 (RLIN) 22707
Topical term or geographic name as entry element Marketing
General subdivision Social aspects.
9 (RLIN) 22708
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Copy number Price effective from
    Dewey Decimal Classification     Central Library, SUST Seminar Library, Deprment. of Business Administration General Stacks 16/05/2016   658.872 ANS 0053455 16/05/2016 1 16/05/2016