Marketing management and communications in the public sector /
Pasquier, Martial,
Marketing management and communications in the public sector / Martial Pasquier and Jean-Patrick Villeneuve. - 2nd Edition. - London [etc.] : Routledge, c2018. - X, 264 p. : il. ; 24 cm. - Routledge masters in public management .
Revised edition of the authors' Marketing management and communications in the public sector, 2012.
Includes bibliographical references and index.
Public management and marketing -- Marketing and public marketing -- Basic marketing concepts -- Marketing information research -- Marketing strategy -- Marketing instruments -- Public communications � an introduction -- Communications models and strategies -- Communications instruments -- Communication control -- Crisis communication -- Appendix: A case study -- Index.
9781138655805 1138655805 9781138655805 (pbk.)
2017000645
Government publicity.
Communication in public administration.
JF1525.P8 / P37 2017
352.748 / PAM
Marketing management and communications in the public sector / Martial Pasquier and Jean-Patrick Villeneuve. - 2nd Edition. - London [etc.] : Routledge, c2018. - X, 264 p. : il. ; 24 cm. - Routledge masters in public management .
Revised edition of the authors' Marketing management and communications in the public sector, 2012.
Includes bibliographical references and index.
Public management and marketing -- Marketing and public marketing -- Basic marketing concepts -- Marketing information research -- Marketing strategy -- Marketing instruments -- Public communications � an introduction -- Communications models and strategies -- Communications instruments -- Communication control -- Crisis communication -- Appendix: A case study -- Index.
9781138655805 1138655805 9781138655805 (pbk.)
2017000645
Government publicity.
Communication in public administration.
JF1525.P8 / P37 2017
352.748 / PAM