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Marketing management and communications in the public sector / Martial Pasquier and Jean-Patrick Villeneuve.

By: Contributor(s): Material type: TextTextSeries: Routledge masters in public managementPublication details: London [etc.] : Routledge, c2018.Edition: 2nd EditionDescription: X, 264 p. : il. ; 24 cmISBN:
  • 9781138655805
  • 1138655805
  • 9781138655805 (pbk.)
Subject(s): DDC classification:
  • 352.748 23 PAM
LOC classification:
  • JF1525.P8 P37 2017
Contents:
Public management and marketing -- Marketing and public marketing -- Basic marketing concepts -- Marketing information research -- Marketing strategy -- Marketing instruments -- Public communications � an introduction -- Communications models and strategies -- Communications instruments -- Communication control -- Crisis communication -- Appendix: A case study -- Index.
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Books Books Central Library, SUST General Stacks 352.748 PAM (Browse shelf(Opens below)) 1 Available 0073464

Revised edition of the authors' Marketing management and communications in the public sector, 2012.

Includes bibliographical references and index.

Public management and marketing -- Marketing and public marketing -- Basic marketing concepts -- Marketing information research -- Marketing strategy -- Marketing instruments -- Public communications � an introduction -- Communications models and strategies -- Communications instruments -- Communication control -- Crisis communication -- Appendix: A case study -- Index.

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