MARC details
000 -LEADER |
fixed length control field |
01735cam a22003858i 4500 |
001 - CONTROL NUMBER |
control field |
sulb0073464 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
BD-SySUS |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20191210111638.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
170227s2017 nyu b 001 0 eng |
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
LC control number |
2017000645 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9781138655805 |
|
International Standard Book Number |
1138655805 |
|
International Standard Book Number |
9781138655805 (pbk.) |
|
Canceled/invalid ISBN |
9781315622309 (ebook) |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
DLC |
Language of cataloging |
eng |
Description conventions |
rda |
Transcribing agency |
DLC |
Modifying agency |
BD-SySUS |
042 ## - AUTHENTICATION CODE |
Authentication code |
pcc |
050 00 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
JF1525.P8 |
Item number |
P37 2017 |
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
352.748 |
Edition number |
23 |
Item number |
PAM |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Pasquier, Martial, |
Relator term |
author. |
9 (RLIN) |
34081 |
245 10 - TITLE STATEMENT |
Title |
Marketing management and communications in the public sector / |
Statement of responsibility, etc. |
Martial Pasquier and Jean-Patrick Villeneuve. |
250 ## - EDITION STATEMENT |
Edition statement |
2nd Edition. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc. |
London [etc.] : |
Name of publisher, distributor, etc. |
Routledge, |
Date of publication, distribution, etc. |
c2018. |
263 ## - PROJECTED PUBLICATION DATE |
Projected publication date |
1706 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
X, 264 p. : |
Other physical details |
il. ; |
Dimensions |
24 cm. |
490 0# - SERIES STATEMENT |
Series statement |
Routledge masters in public management |
500 ## - GENERAL NOTE |
General note |
Revised edition of the authors' Marketing management and communications in the public sector, 2012. |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc |
Includes bibliographical references and index. |
505 0# - FORMATTED CONTENTS NOTE |
Formatted contents note |
Public management and marketing -- Marketing and public marketing -- Basic marketing concepts -- Marketing information research -- Marketing strategy -- Marketing instruments -- Public communications � an introduction -- Communications models and strategies -- Communications instruments -- Communication control -- Crisis communication -- Appendix: A case study -- Index. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Government publicity. |
9 (RLIN) |
34082 |
|
Topical term or geographic name as entry element |
Communication in public administration. |
9 (RLIN) |
34083 |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Villeneuve, Jean-Patrick, |
Relator term |
author. |
9 (RLIN) |
34084 |
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
a |
7 |
b |
cbc |
c |
orignew |
d |
1 |
e |
ecip |
f |
20 |
g |
y-gencatlg |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
Dewey Decimal Classification |
Koha item type |
Books |