MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01373nam a22003617a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
0079176 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
BD-SySUS |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20231120115852.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
210907t20192019ilua b 001 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2020277507 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781936572588 |
| Qualifying information |
(hardcover) |
|
|---|
| International Standard Book Number |
1936572583 |
| Qualifying information |
(hardcover) |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)on1128200504 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
YDX |
| Language of cataloging |
eng |
| Transcribing agency |
YDX |
| Description conventions |
rda |
| Modifying agency |
OCLCQ |
| -- |
INU |
| -- |
OCLCO |
| -- |
OCLCF |
| -- |
DLC |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
lccopycat |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.13 |
| Item number |
.C5153 2019 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Edition number |
23 |
| Classification number |
658.802 |
| Item number |
CHS |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Chernev, Alexander, |
| Relator term |
author. |
| 9 (RLIN) |
65186 |
| 240 10 - UNIFORM TITLE |
|---|
| Uniform title |
Strategic marketing management (2019) |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Strategic marketing management : |
| Remainder of title |
theory and practice / |
| Statement of responsibility, etc. |
Alexander Chernev, Kellogg School of Management, Northwestern University. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Chicago, IL : |
| Name of producer, publisher, distributor, manufacturer |
Cerebellum Press, |
| Date of production, publication, distribution, manufacture, or copyright notice |
[2019] |
|
|---|
| Date of production, publication, distribution, manufacture, or copyright notice |
�2019 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
viii, 513 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
28 cm |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references (pages 495-500) and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing |
| General subdivision |
Management. |
| 9 (RLIN) |
65187 |
|
|---|
| Topical term or geographic name as entry element |
Marketing |
| General subdivision |
Management. |
| Source of heading or term |
fast |
| Authority record control number |
(OCoLC)fst01010209 |
| 9 (RLIN) |
65188 |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
|---|
| a |
7 |
| b |
cbc |
| c |
copycat |
| d |
2 |
| e |
ncip |
| f |
20 |
| g |
y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Books |
