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Strategic market management / David A. Aaker.

By: Material type: TextTextPublication details: New York : Wiley, c2001.Edition: 6th edDescription: xiii, 338 p. : ill. ; 23 cmISBN:
  • 0471415723 (pbk. : alk. paper)
Subject(s): DDC classification:
  • 658.8 22
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Books Books Central Library, SUST General Stacks 658.8 AAS (Browse shelf(Opens below)) 1 Available 0045163
Books Books Central Library, SUST General Stacks 658.8 ASS (Browse shelf(Opens below)) 2 Available 0045164
Browsing Central Library, SUST shelves, Shelving location: General Stacks Close shelf browser (Hides shelf browser)
658.8 ARC Cross-Cultural business behavior : 658.8 ARM Marketing : 658.8 ARM Marketing : 658.8 ASS Strategic market management / 658.8 BEM Marketing / 658.8 BEM Marketing / 658.8 BEM Marketing /

Includes bibliographical references and index.

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