Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.
Material type:![Text](/opac-tmpl/lib/famfamfam/BK.png)
- 0070581940
- 659.1 21 BEA
Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
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Seminar Library, Deprment. of Business Administration General Stacks | 659.1 BEA (Browse shelf(Opens below)) | 1 | Available | 0055487 |
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658.954 MAN Management of change in South Asia : | 659 MIB Brand lands, hot spots & cool spaces : | 659.1 BAA Advertising management / | 659.1 BEA Advertising and promotion : | 659.1 JOB Behind powerful brands : | 659.1 TYA Advertising management / | 659.1 TYA Advertising management / |
Rev. ed. of: Introduction to advertising and promotion. 3rd ed. 1995.
Includes bibliographical references (p. 725-743) and indexes.
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