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Service marketing / Roland T. Rust, Anthony J. Zahorik, Timothy L. Keiningham.
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TextPublication details: New York : Addison-Wesley., An imprint of addison wesley longman, Inc., c1996.Description: xx, 508 p. : ill. ; 24 cmISBN: - 0673991458
- 0321055918
- 658.8 20 RUS
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
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Seminar Library, Deprment. of Business Administration General Stacks | 658.8 RUS (Browse shelf(Opens below)) | 1 | Available | 0034309 |
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| 658.8 RAM Marketing Management / | 658.8 RAM Marketing Management / | 658.8 REI Industrial marketing : | 658.8 RUS Service marketing / | 658.8 SHI Improving marketing effectiveness / | 658.8 SHI Improving marketing effectiveness / | 658.8 SHI Improving marketing effectiveness / |
Includes bibliographical references and index.
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