Marketing research : a problem-solving approach / Seymour Sudman, Edward Blair
Material type: TextPublication details: Boston : McGraw-Hill, c1998.Description: xli, 737 p. : illus. ; 26 cmISBN:- 0071158626
- 0079136702
- 658.83 22 SUM
Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
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Books | Seminar Library, Deprment. of Business Administration General Stacks | 658.83 SUM (Browse shelf(Opens below)) | 1 | Available | 0056127 |
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658.83 MCM Marketing research essentials / | 658.83 MIA The application of research to practice : | 658.83 SII An introduction to marketing research / | 658.83 SUM Marketing research : | 658.83 TUM Marketing research measurement & method / | 658.83 TUM Marketing research measurement & method / | 658.83 TUM Marketing research measurement & method / |
Includes bibliography and index.
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