Strategic marketing channel management / Donald J. Bowersox, M. Bixby Cooper.
Material type: TextSeries: McGraw-Hill series in marketingPublication details: New York : McGraw-Hill, c1992.Description: xix, 488 p. : ill. ; 24 cmISBN:- 0070067570
- 0071129162
- 9780071129169
- 658.84 22 BOS
Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
Books | Seminar Library, Deprment. of Business Administration General Stacks | 658.84 BOS (Browse shelf(Opens below)) | 1 | Available | 0020263 |
Browsing Central Library, SUST shelves, Shelving location: General Stacks Close shelf browser (Hides shelf browser)
658.84 AWE Electronic commerce / | 658.84 AWE Electronic commerce / | 658.84 BLB Business to business direct marketing : | 658.84 BOS Strategic marketing channel management / | 658.84 BUE E-business and IS solutions : | 658.84 BUE E-business and IS solutions : | 658.84 CAS Cases in electronic commerce / |
Includes bibliographical references (p. 458-459) and index.
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