Basic marketing / William G. Zikmund, Michael D'Amico.

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TextPublication details: Minneapolis/St. Paul : West Pub. Co., c1996.Description: xxv, 369 p. : ill. ; 26 cmISBN:

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Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Books	Central Library, SUST General Stacks	658.8 ZIB (Browse shelf(Opens below))	1	Available		0041516

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Includes bibliographical references (p. 325-336) and index.

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