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Integrated marketing communication : advertising and promotion in a digital world / Jerome M. Juska.

By: Material type: TextTextPublisher: New York, NY : Routledge, 2017Description: pages cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781138695436 (hbk)
  • 9781138695443 (pbk)
Subject(s): DDC classification:
  • 659.144 23 JUI
LOC classification:
  • HF6146.I58 J87 2017
Contents:
What is integrated marketing communications? -- Digital media environments -- IMC budgets and objectives -- Brand research and consumer insights -- Target audiences and segmentation -- Creative development -- Media planning methods -- Advertising campaigns -- Sales promotion strategies -- Brand visibility programs -- Public relations strategies -- The IMC plan.
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Books Books Central Library, SUST General Stacks 659.144 JUI (Browse shelf(Opens below)) 1 Available 0073255
Books Books Central Library, SUST General Stacks 659.144 JUI (Browse shelf(Opens below)) 2 Available 0073989
Books Books Central Library, SUST General Stacks 659.144 JUI (Browse shelf(Opens below)) 3 Available 0074722

What is integrated marketing communications? -- Digital media environments -- IMC budgets and objectives -- Brand research and consumer insights -- Target audiences and segmentation -- Creative development -- Media planning methods -- Advertising campaigns -- Sales promotion strategies -- Brand visibility programs -- Public relations strategies -- The IMC plan.

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