Integrated marketing communication : advertising and promotion in a digital world / Jerome M. Juska.
Material type:![Text](/opac-tmpl/lib/famfamfam/BK.png)
- text
- unmediated
- volume
- 9781138695436 (hbk)
- 9781138695443 (pbk)
- 659.144 23 JUI
- HF6146.I58 J87 2017
Contents:
What is integrated marketing communications? -- Digital media environments -- IMC budgets and objectives -- Brand research and consumer insights -- Target audiences and segmentation -- Creative development -- Media planning methods -- Advertising campaigns -- Sales promotion strategies -- Brand visibility programs -- Public relations strategies -- The IMC plan.
Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
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Central Library, SUST General Stacks | 659.144 JUI (Browse shelf(Opens below)) | 1 | Available | 0073255 | |
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Central Library, SUST General Stacks | 659.144 JUI (Browse shelf(Opens below)) | 2 | Available | 0073989 | |
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Central Library, SUST General Stacks | 659.144 JUI (Browse shelf(Opens below)) | 3 | Available | 0074722 |
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659.144 JAU Understanding sponsored search : | 659.144 JUI Integrated marketing communication : | 659.144 JUI Integrated marketing communication : | 659.144 JUI Integrated marketing communication : | 659.144 JUI Integrated marketing communication : advertising and promotion in a digital world / | 659.144 JUI Integrated marketing communication : advertising and promotion in a digital world / | 659.1968383 KAA Advertising & Sales Promotion / |
What is integrated marketing communications? -- Digital media environments -- IMC budgets and objectives -- Brand research and consumer insights -- Target audiences and segmentation -- Creative development -- Media planning methods -- Advertising campaigns -- Sales promotion strategies -- Brand visibility programs -- Public relations strategies -- The IMC plan.
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