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Promotional marketing / Roddy Mullin.
Material type:
TextPublisher: India : Routledge, 2018Edition: Second editionDescription: xxiv,311 p. 23 cmContent type: - text
- unmediated
- volume
- 9781138567481 (hardback)
- 9780815359951 (pbk.)
- Sales promotion
- 658.82 23 MUP
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| 658.82 MUP Promotional marketing / | 658.82 MUP Promotional marketing / | 658.82 MUP Promotional marketing / | 658.82 MUP Promotional marketing / | 658.82 SCS Sales promotion essentials : | 658.827 GEG Global brand strategy : | 658.827 HII The infinite asset : |
Includes bibliographical references and index.
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