Marketing / Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel.
Material type: TextPublication details: Cincinnati, Ohio : South-Western Publishing, c1996.Edition: 3rd edDescription: liii, 890 p. : ill. (some col.), col. maps ; 29 cmISBN:- 0538849487
- Lamb, Charles W. Principles of marketing
- 658.8 20 LAM
Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
Books | Seminar Library, Deprment. of Business Administration General Stacks | 658.8 LAM (Browse shelf(Opens below)) | 1 | Available | 0034329 |
Rev. ed. of: Principles of marketing, 1993.
Includes bibliographical references and index.
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