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Brand positioning : Subroto Sengupta Strategies for competitive advantage /

By: Material type: TextTextPublication details: New delh : Tata mcgraw hill, c1990.Description: xix, 299 p. : ill. ; 23 cmSubject(s): DDC classification:
  • 22 658.5038 SEB
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Item type Current library Call number Copy number Status Date due Barcode
Books Books Seminar Library, Deprment. of Business Administration General Stacks 658.5038 SEB (Browse shelf(Opens below)) 1 Available 0051338

Includes bibliographical references and index.

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