Strategic marketing for nonprofit organizatrions / Alan R. Andersen
Material type: TextPublication details: New Delhi : Prentice-Hall of India, c2003.Description: vii, 536 p. : illustrations ; 24 cmSubject(s): DDC classification:- 658.872 23 ANS
Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
Books | Seminar Library, Deprment. of Business Administration General Stacks | 658.872 ANS (Browse shelf(Opens below)) | 1 | Available | 0053455 |
Includes index.
"This book brings together marketing approaches and the application of current technology, such as social networking arenas, to show how this interaction creates a successful competitive advantage"--
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