Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.
Material type: TextSeries: Irwin/McGraw-Hill series in marketingPublication details: Boston, Mass : Tata McGraw-Hill, c2007.Edition: 6th edDescription: Various pagings p. : ill. ; 29 cmISBN:- 0070581940
- 659.1 21 BEA
Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
Books | Seminar Library, Deprment. of Business Administration General Stacks | 659.1 BEA (Browse shelf(Opens below)) | 1 | Available | 0055487 |
Rev. ed. of: Introduction to advertising and promotion. 3rd ed. 1995.
Includes bibliographical references (p. 725-743) and indexes.
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