Marketing management and communications in the public sector / Martial Pasquier and Jean-Patrick Villeneuve.
Material type: TextSeries: Routledge masters in public managementPublication details: London [etc.] : Routledge, c2018.Edition: 2nd EditionDescription: X, 264 p. : il. ; 24 cmISBN:- 9781138655805
- 1138655805
- 9781138655805 (pbk.)
- 352.748 23 PAM
- JF1525.P8 P37 2017
Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
Books | Central Library, SUST General Stacks | 352.748 PAM (Browse shelf(Opens below)) | 1 | Available | 0073464 |
Revised edition of the authors' Marketing management and communications in the public sector, 2012.
Includes bibliographical references and index.
Public management and marketing -- Marketing and public marketing -- Basic marketing concepts -- Marketing information research -- Marketing strategy -- Marketing instruments -- Public communications � an introduction -- Communications models and strategies -- Communications instruments -- Communication control -- Crisis communication -- Appendix: A case study -- Index.
There are no comments on this title.