Marketing theory [electronic resource] : a student text / edited by Michael J. Baker & Michael Saren.
Material type: TextPublication details: Los Angeles : SAGE, 2010.Edition: 2nd edDescription: 1 online resource (xvii, 428 p.) : illISBN:- 9781446280096 (ebook) :
- 658.8001 23
- HF5415 .M32325 2010
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Previous ed.: 2000.
Includes bibliographical references and index.
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