Reconnecting marketing to markets [electronic resource] / edited by Luis Araujo, John Finch, Hans Kjellberg.
Material type: TextPublication details: Oxford : Oxford University Press, 2010.Description: 1 online resource (xv, 275 p.) : illISBN:- 9780191738043 (ebook) :
- 658.8001 23
- HF5415 .R43 2010
This interdisciplinary book brings together theoretical and empirical contributions from marketing and economic sociologists to analyse and develop novel approaches to interpreting the relationship between marketing theory, marketing practices, and markets across a variety of market settings and countries.
Description based on print version record.
Includes bibliographical references and index.
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