Brands, consumers, symbols, & research [electronic resource] : Sidney J. Levy on marketing / Sidney J Levy ; compiled by Dennis W. Rook.
Material type:![Text](/opac-tmpl/lib/famfamfam/BK.png)
- 9781452231372 (ebook) :
- 658.8 23
- HF5415.1 .L48 1999
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Includes bibliographical references and index.
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