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1.
Marketing theory [electronic resource] / edited by Pauline Maclaran, Michael Saren and Mark Tadajewski. by
  • Maclaran, Pauline
  • Saren, Michael
  • Tadajewski, Mark
Series: SAGE library in marketing
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Los Angeles, [Calif.] ; London : SAGE, 2008
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Availability: No items available.

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2.
Marketing theory [electronic resource] : a student text / edited by Michael J. Baker & Michael Saren. by
  • Baker, Michael John
  • Saren, Michael
Edition: 2nd ed.
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Los Angeles : SAGE, 2010
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Availability: No items available.

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3.
The marketing pathfinder : key concepts and cases for marketing strategy and decision making / David Stewart and Michael Saren. by
  • Stewart, David, 1948-
  • Saren, Michael
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Chichester, West Sussex, United Kingdom : Wiley, 2014
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