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1.
The SAGE handbook of advertising [electronic resource] / edited by Gerard J. Tellis, Tim Ambler. by
  • Tellis, Gerard J, 1950-
  • Ambler, Tim
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Los Angeles, [Calif.] ; London : SAGE, 2007
Other title:
  • Advertising
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2.
Effective advertising [electronic resource] : understanding when, how, and why advertising works / Gerard J. Tellis. by
  • Tellis, Gerard J, 1950-
Series: Marketing for a new century
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Thousand Oaks, Calif. ; London : SAGE, c2004
Online access:
Availability: No items available.

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